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Entertainment, Music and Media Unfair Competition and Trademarks |
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Unfair Competition and Trademarks Trademarks are of special relevance for companies since they are decisive to identify their products and to convey they own corporate image in the market. Moreover, a product’s presentation, its labelling and the development of promotional or advertising campaigns are factors that may determine its success on the marketplace. We have advised major companies in the development of strategies for the registration of trademarks (and, particularly, for the protection of well know trademarks); advertising of products; labels and retail trade, the negotiation and drafting of contracts for the assignment and licensing of trademarks, as well as the judicial defence before the courts against trademark infringements and unfair competition practices. . |